Cookie Policy

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General Information

The Apex websites use cookies. A cookie is a small text file that is stored by your browser, and allows it to remember information between web pages and browser sessions. Apex uses a number of "first party" cookies - generated and used by the Apex website – and some "third party" cookies – generated on our site by third parties. The cookies allow us to remember each part of your reservation as you navigate through the site, remember your customer details and display appropriate content based on your selected options. They also help us to understand user behaviour within our site, which allows us to improve the user experience.

Cookies can only store text, which is always anonymous and usually encrypted. Apex will never store any personal information in a cookie.

What are cookies?

Cookies are small text files generated by websites that you visit holding session data that may be of use later in the site. The data allows the site to maintain your information between pages, and may analyse the way you interact with the site.

Cookies are secure – they can only store information that is put there by the browser, which is information the user has entered into the browser or that is included in the page request. They cannot run code and they cannot be used to access your computer. If a website encrypts the information in the cookie, only that website can read the information.

There are two different types of cookies: Session and Persistent. Each type of cookie is used for different things and contains different information.

Session cookies contain information that is used within your current browser session. These cookies are automatically deleted when you close your browser. Nothing persists on your machine beyond the time you spend on the site.

Persistent cookies are used to hold information that is used between visits. This data allows sites to recognise that you are a returning customer and react accordingly. Persistent cookies have a lifetime value that is set by the website, which can vary between a few minutes or several years.

Why use cookies?

  • Cookies are used by the site to keep your session as you progress through the site, keeping track of your reservation details and whether you have logged in. They are used to display relevant products within your journey.
  • Web analytics cookies from Google; allow us to track customer interaction within the site. This gives us valuable insights, which enable us to improve the site and the products and services we offer.
  • We also work with partners who will write third party cookies, which are then used by advertisers on other sites to give you appropriate and relevant adverts based on your browsing history. These cookies do not store personal information enabling other sites to identify you. They are based purely on the browsing history.

Turning off and deleting cookies

All web browsers allow you to limit cookie behaviour or turn off cookies within the settings or options of the browser. The steps to do this are different for each browser and you can find instructions under the Help menu of your browser.

Through your browser, you can also view the cookies that are on your computer, and delete individual ones, or purge them all.

Cookies are just text files, so you can open them and read the contents. The data within them is often encrypted, or contains a numerical key corresponding to a web session, so they rarely make sense to anything other than the website that wrote it.

If you turn off cookies, the Apex site will not be able to create a reservation. Disabling cookies will also affect the monitoring of your progress through the site, but will not stop the analytics code from recognising your visit.

What cookies does the Apex site create?

The session cookies that Apex writes includes data used by the web server hardware about which server is processing your session, your authentication status (against the Apex customer database) and the details of your reservation.

Persistent cookies created by the Apex website are used by our technology partners and recognise traffic to the site (new versus returning users). The information stored is used to serve you appropriate adverts on other sites on our behalf. Deleting these cookies will not affect your experience or the functionality of the Apex website.

Cookies from technology partners

Cookie Type: Default
Partner: apexrentals.co.nz / apexrentals.com.au
Apex uses cookies to enable some of the basic functionality that is required for you to browse and shop on our website, such as remembering which products you have added to your basket. The information collected through these cookies is only used for this purpose and is never shared or sold to third parties.

Cookie Type: Default
Partner: Google Analytics
Apex partner with Google Analytics for web analytics and customer path analysis. The data that is collected allows us to improve the site, infrastructure, products and services based on where, when and what customers view. Google write both persistent and session cookies. The cookies do not store personal data. Deleting or disabling these cookies will not limit the functionality of the site.

Cookie Type: Default
Partner: AWS
Apex partner with AWS to deliver a faster, more secure, and reliable user experience. AWS Security Services protect and secure websites, applications and APIs against denial-of-service attacks, customer data compromise, and abusive bots. AWS Services accelerate applications, improve mobile delivery, and ensure availability for Internet applications and APIs. We rely on AWS cookies to ensure load balancing and security features work properly.

Cookie Type: Default
Partner: Bing
Apex partner with Bing for online marketing & advertising. The cookie data tells Bing what pages you have visited and allows them to deliver targeted search advertisements. Bing writes both persistent and session cookies. The cookies do not store personal data. Deleting or disabling these cookies will not limit the functionality of the site.

Cookie Type: Default
Partner: Google
Apex partner with Google for online marketing & advertising. The cookie data tells Google what pages you have visited and allows them to deliver targeted search advertisements. Google writes both persistent and session cookies. The cookies do not store personal data. Deleting or disabling these cookies will not limit the functionality of the site.

Cookie Type: Optimisation
Partner: DoubleClick (SA360)
We use these cookies on web pages to see the source of visitors from specific websites, search engines or online advertisements. This helps us to understand how people find us and effectively measure our marketing activity.

Cookie Type: Re-targeting
Partner: DoubleClick (SA360)
Apex work with DoubleClick (SA360) to display banner advertising on selected websites, based on pages already viewed on the Apex website. The cookies used by DoubleClick (SA360) help us to monitor and improve the effectiveness of our banner advertising and to refine the targeting of these campaigns, so that we display the most relevant content for each individual. The data collected through these cookies is anonymous, does not collect specific customer data, and is never shared with other third parties.

Cookies Purpose, Owner and Storage Duration

List of functional cookies required for basic functionalities of the website

Cookie NameOwnerPurposeDurationType
ASP.NET_SessionId apexrentals.co.nz / apexrentals.com.au ASP.NET issues a cookie called ASP.NET_SessionId. This cookie contains the user's session ID and the cookie will expire at the end of the session (when you close your browser). This cookie does not store personal data about you. Session Required
AWSALB apexrentals.co.nz / apexrentals.com.au to provide load balancing functionality. 1 week Required
AWSALBCORS apexrentals.co.nz / apexrentals.com.au to provide load balancing functionality. 1 week Required
ConsentFlags apexrentals.co.nz / apexrentals.com.au This cookie is used by Apex to store the current states of consent to the use of cookies and data. Session Required
myConsent apexrentals.co.nz / apexrentals.com.au This cookie is used by Apex to store the user’s consent to the use of cookies and data. 6 months Required
OkayedConsent apexrentals.co.nz / apexrentals.com.au This cookie is created once user clicked 'Accept All' on the cookie banner or has customised consents done on 'Cookies Policies' page. 6 months Required
ProfileIDCookie apexrentals.co.nz / apexrentals.com.au This cookie is used by Apex to store the signed in customer's profile ID. 1 hour Required

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List of cookies for analytic purposes

Cookie NameOwnerPurposeDurationType
MR Bing This is a Microsoft MSN 1st party cookie which we use to measure the use of the website for internal analytics. 1 week Analytic
_ga Google Used to distinguish users. 2 years Analytic
_ga_ Google Used to persist session state. 2 years Analytic
_gat_* Google to read and filter requests from bots. 1 minute Analytic
_gid Google to store and count pageviews. 2 days Analytic
_glc_au Google This cookie is used by Google Analytics to understand user interaction with the website. 3 months Analytic
FPID Google Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. 13 months Analytic
FPLC Google Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 1 day Analytic

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List of cookies related to advertising

Cookie NameOwnerPurposeDurationType
_uetsid Bing to store and track visits across websites. 24 hours Ads Storage
_uetvid Bing UET assigns this unique, anonymous visitor ID that represents a unique visitor. UET stores these data in a first-party cookie and locally. 13 months Ads Storage
MSPTC Bing This cookie registers data on the visitor. The information is used to optimize advertisement relevance. 1 year Ads Storage
MUID Bing Used widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronising the ID across many Microsoft domains. 1 year Ads Storage
.DDMMUI-PROFILE Google These cookies are for advertising purposes. They contain a unique randomly generated value that allows the Platform to distinguish between browsers and devices. This information is used to measure ad performance and provide product recommendations based on statistical data. 48 hours Ads Storage
__Secure-1PAPISID Google This cookie is used for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising. 13 months Ads Storage
__Secure-1PSID Google This cookie is used for targeting purposes to build a profile of the website visitor's interests in order to show relevant and personalised Google advertising. 13 months Ads Storage
__Secure-3PAPISID Google This cookie is used for targeting purposes to build a profile of the website visitor's interests in order to show relevant and personalised Google advertising. 13 months Ads Storage
__Secure-3PSID Google This cookie is used for targeting purposes to build a profile of the website visitor's interests in order to show relevant and personalised Google advertising. 13 months Ads Storage
1P_JAR Google to provide ad delivery or retargeting. 1 month Ads Storage
ADS_VISITOR_ID Google Used to identify users served advertisements. 3 months Ads Storage
AEC Google Used to ensure that requests within a browsing session are made by the user and not by other sites to prevent spam, fraud, and abuse. 6 months Ads Storage
AID Google This cookie from Google Analytics links your activities on other devices you have previously logged into using your Google account. Based on this, the ads you see on your devices are coordinated and conversion events are measured. 13 months Ads Storage
APISID Google This cookie is used by Google to display personalised advertisements on Google sites, based on recent searches and previous interactions. 13 months Ads Storage
DSID Google This cookie is used to identify a signed-in user on non-Google sites so that the user’s ads personalization setting is respected accordingly. 2 weeks Ads Storage
DV Google to provide ad delivery or retargeting. 24 hours Ads Storage
FPAU Google Assigns a specific ID to the visitor. This allows the website to determine the number of specific user-visits for analysis and statistics. 3 months Ads Storage
FPGSID Google Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. 1 day Ads Storage
NID Google This cookie is used to show Google ads in Google services for signed-out users. 6 months Ads Storage
SAPISID Google This cookie is used by Google to display personalised advertisements on Google sites, based on recent searches and previous interactions. 13 months Ads Storage
SID Google This cookie contains digitally signed and encrypted records of a user’s Google Account ID and most recent sign-in time. 1 year Ads Storage
SSID Google This cookie contains digitally signed and encrypted records of a user’s Google Account ID and most recent sign-in time. 1 year Ads Storage
UULE Google "Placed by Google and Youtube and are used to measure traffic on YouTube. A unique text word is saved to identify browser, timestamp for interactions and the browser/sourcepage that led the user to this website. Please read: Google Privacy Policy at - https://www.google.com/policies/privacy/ Opt-out from this cookie here: https://tools.google.com/dlpage/gaoptout?hl=en" 24 hours Ads Storage

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List of cookies for storing user data related to advertising

Cookie NameOwnerPurposeDurationType
__Secure-1PSIDCC Google This cookie is used for targeting purposes to build a profile of the website visitor's interests in order to show relevant and personalised Google advertising. 1 year Ads User Storage
__Secure-1PSIDTS Google Google's __Secure-1PSIDTS cookie collects information about your interactions with Google services and ads. It contains a unique identifier. 1 year Ads User Storage
__Secure-3PSIDCC Google This cookie is used by Google to build a profile of website visitor interests to show relevant and personalised ads through retargeting. 1 year Ads User Storage
__Secure-3PSIDTS Google Google’s __Secure-3PSIDTS cookie collects information about your interactions with Google services and ads. It is used to measure advertising effectiveness and deliver personalised content based on your interests. The cookie contains a unique identifier. 1 year Ads User Storage
__Secure-ENID Google This cookie is used by Google to remember your preferences and other information. 13 months Ads User Storage
HSID Google This cookie contains digitally signed and encrypted records of a user’s Google Account ID and most recent sign-in time. 13 months Ads User Storage
IDE Google This cookie is used to show Google ads on non-Google sites. 13 months Ads User Storage

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List of cookies related to personalized advertising

Cookie NameOwnerPurposeDurationType
TDCPM adsrvr.org / Trade Desk The TDCPM cookie is used to register a unique ID that identifies a returning user’s device. The ID is used for targeted ads. 1 year Ad Personalization
TDID adsrvr.org / Trade Desk The Trade Desk's third-party cookie 1 year Ad Personalization
ar_debug Google This cookie is used by DoubleClick to debug ads. 13 months Ad Personalization

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Cookie Settings

Cookies TypePurposeGrantedDenied
DefaultRequired to maintain the basic functionalities of the website (eg. making a reservation).
Analytics StorageEnables storage (such as cookies) related to analytics e.g. visit duration.
Ads StorageEnables storage (such as cookies) related to advertising.
Ads User StorageSets consent for sending user data related to advertising to Google.
Ads PersonalizationSets consent for personalized advertising.
Functionality StorageThese cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.